in view —

The complex,
made simple.

I’m Amrutha. At Salesforce, I lead product design for marketing AI, spanning predictive insights and generative agents.

Named inventor on three utility patents, backed by a decade of enterprise UX starting at Oracle.

By night: laminated pastry and the next constellation.

See selected work A little about me

Hover a star to reveal its constellation, tonight's sky

Selected Work · 2019 to Present

Problems I got to sit with for a while.

Salesforce Marketing Cloud brief view with the Agentforce panel drafting a campaign preview for the NTO Tent Promotion.

01 · Salesforce AI

Campaign Creation with Gen AI.

A patented conversational canvas that turns the campaign grind into minutes, now live across most Agentforce-activated orgs.

View case study

Featured in Salesforce’s Spring ‘26 release, watch the demo

Salesforce Predictive Insights Builder, Guided Setup showing a three-step flow to configure, publish, and use model scores.

02 · Salesforce AI

Predicting the future: custom propensity scoring.

The first no-code prediction builder for Salesforce’s CDP, scaled from enterprise pilot to global GA.

View case study

Patent pending · US 2024/0193466 A1

About

Curiosity is the common thread.

Hi! I’m Amrutha Krishnan. Since I wrote my last intro in 2019, quite a bit has changed. I’ve moved on from Oracle and am now a Lead Product Designer at Salesforce, where I’ve shifted from tactical flows to orchestrating complex enterprise ecosystems and filing patents in the AI space.

My ‘off-hours’ are just as busy. I’m still deep into the science of baking, everything from breads and sourdough to cakes, tarts, and laminated pastries. If it’s complicated and involves a technical challenge, I probably want to bake it. I also still make time for astronomy and love catching a good star party whenever the sky is clear.

The biggest update, though, is that I’m now a mom to a very active, sweet 3-year-old girl. Most of my favorite moments are spent with her and my amazing husband, whether we’re out and about or just enjoying life at home in San Bruno.

Get in touch

Have a complicated problem?
I’d love to hear about it.