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AMRUTHA KRISHNAN

Product Designer

10+ Years Enterprise Design  |  Agentic AI  |  3x AI Inventor

WORK EXPERIENCE

Salesforce, San Francisco

Lead Product Designer | Aug 2025 – Present

  • Designing AI agents to maximize marketing effectiveness and reach for enterprise users.
  • Led the successful Spring 2026 launch of the “Campaign Creation Agent,” a multi-year initiative enabling marketers to autonomously deploy complex campaigns using generative AI.
  • Leading UX strategy and design for B2C agentic features, having transitioned to this new charter in May 2026.

Sr. Product Designer | Dec 2019 – Aug 2025

  • Led the design for all marketing AI features at Salesforce, significantly improving operational efficiency for marketers.
  • Spearheaded early generative AI solutions for marketing from 2022 onward, prototyping, testing, and shipping multiple product evolutions for campaign creation with Gen AI.
  • Drove the UX strategy for foundational predictive AI features and custom propensity scoring models from 2019 to 2022.

Oracle, Redwood Shores

Sr. Interaction Designer | July 2018 – Dec 2019

  • Led the design for complex HR specialist UIs across desktop and mobile as part of the core HCM team, helping secure Oracle’s #1 positioning in the 2019 Gartner Magic Quadrant.
  • Partnered with cross-functional teams to evolve core HCM experiences into the foundational Redwood Design System.

Interaction Designer | July 2014 – July 2018

  • Lead designer for Compensation, Global HR, and Workforce Management; established the core responsive patterns that modernized the Oracle HCM Cloud ecosystem.
  • Served on a 2017 task force to completely overhaul HCM suite UX patterns, closing competitive gaps and driving strong early product adoption.
  • Designed critical analytical tools for Oracle Management Cloud (desktop/mobile/tablet); patterns were adopted platform-wide by enterprise customers.

Bloomberg L.P., New York

UX Design Intern | May 2013 – Dec 2013

  • Researched and designed a unified pattern for the Bloomberg Terminal’s Contact Management System (CMS) that eliminated fragmented workflows; work was so well received it converted a 3-month internship into an 8-month co-op to partner with Product and Engineering to build the live product.

A Little World, Mumbai

UX Design Intern | May 2010 – Jun 2010

  • Planned the whole project and followed a User Centered Design (UCD) process to redesign the mobile user interface for the micro-banking system called ‘SBI Tiny’.

PUBLICATIONS & PATENTS

Published Patent Applications

“Generating segments based on propensity scores configured via a templated model builder experience”  |  U.S. Patent Application Pub. No. US20240193466A1  

“Techniques for automatic subject line generation”  |  U.S. Patent Application Pub. No. US20240303280A1  

“Machine learning generation and refinement of group messaging in a database system via generative language modeling”  |  U.S. Patent Application Pub. No. US20250086403A1  

Publication

Co-authored and published “Usability Evaluation of Visual IVR System” (APCHI 2012).