← Back Download PDF

AMRUTHA KRISHNAN

Product Designer

Product Design Leader with 12+ years of experience shaping enterprise SaaS and GenAI platforms. Combines data-driven strategy, user behavioral insights, and scalable design systems to turn complex tech into intuitive products.

WORK EXPERIENCE

Salesforce, San Francisco

Lead Product Designer | Aug 2025 – Present

  • Reduced campaign delivery from weeks to minutes by leading UX design for the Campaign Creation Agent; defined core user journeys for the Agentforce Marketing Goals Agent.

Sr. Product Designer | Dec 2019 – Aug 2025

  • Led UX across 4 evolution phases of Gen AI campaign creation, automating multi-channel workflows, cutting setup time, and securing 1 patent.
  • Led 0-to-1 product design for a patented, no-code ML interface, translating complex predictive models into intuitive user workflows via UX research.
  • Led UX across core Einstein AI products (STO, EES, EEF, ECI), driving 25%+ open-rate lifts through Send Time Optimization (STO), reducing subscriber churn via EEF & EEF, and securing 1 patent for AI subject line generation.

Oracle, Redwood Shores

Sr. Interaction Designer | July 2018 – Dec 2019

  • Collaborated within a design team to build mobile-responsive Cloud HCM workflows (27M+ DAU), contributing to Oracle’s #1 Completeness of Vision ranking in the 2019 Gartner Magic Quadrant.
  • Spearheaded cross-functional UX initiatives to transition our HCM interfaces into the components of the Oracle Redwood Design System.

Interaction Designer | July 2014 – July 2018

  • Designed Global HR, Compensation, and Workforce Management modules, building responsive UI patterns.
  • Revamped legacy HCM patterns as part of a 2017 UX Task Force, delivering a mobile-first ecosystem that closed competitive gaps and drove enterprise adoption.
  • Designed scalable, cross-platform analytical tools for Oracle Management Cloud to manage complex hybrid-cloud telemetry.

Bloomberg L.P., New York

UX Design Intern | May 2013 – Dec 2013

  • Researched and proposed an optimized UX solution for the Contact Management System (CMS) within the Bloomberg terminal to improve user workflow.

A Little World, Mumbai

UX Design Intern | May 2010 – Jun 2010

  • Redesigned the mobile user interface for the micro-banking system called ‘SBI Tiny’ by following a user-centered design process.

PUBLICATIONS & PATENTS

Published Patent Applications

“Generating segments based on propensity scores configured via a templated model builder experience”  |  U.S. Patent Application Pub. No. US20240193466A1  

“Techniques for automatic subject line generation”  |  U.S. Patent Application Pub. No. US20240303280A1  

“Machine learning generation and refinement of group messaging in a database system via generative language modeling”  |  U.S. Patent Application Pub. No. US20250086403A1  

Publication

Co-authored and published “Usability Evaluation of Visual IVR System” (APCHI 2012).